Designing with Data

Business needs meaningful data. We are a design agency for data products. We help humans understand and navigate complex systems. Our international customers come from the fields of technology, data science, industry, SMEs and software.

Data Visualization for Data Products

Whether robotic process automation, digitization, text mining, business analytics, IoT sensors, machine learning, small or big data – we make data visible and easy for users to understand. We bring our expertise in data visualization, design, data science, technology and business together. That’s why we develop data products at the highest level. 

Designing Superior Content

Explaining innovative technology for business users

Users need quick and easy access to complex products. From our experience from many projects, we know how to develop outstanding content for complex data products, for example. We are the explanation experts for demanding things. You must have the ability to really get to the bottom of things.

Business Design

BUilding your Business

Companies need and consume oxygen (cash) at all times. It is vital that they generate a surplus from their own resources over the long term. Setting up a company means proceeding step by step without losing sight of oxygen. With many years of expertise in sales, marketing, finance and controlling, we support companies in the technology sector with business development: Our Business Design Guide helps from the initial growth idea to the development of B2B marketing to the development of a scalable and profitable organization. 

“Evelyn Münster and Christoph Nieberding from Designation are certainly among the most interesting pioneers in the growing world of data literacy. They created efficient methods and tools, supported by a deep understanding of the mechanisms of data literacy in business. The Chart Doctor is a great methodology and workshop to deconstruct visualizations and create even better ones, enlightened with strong and clear data skills.

Designation is in the top 5 companies worldwide that can deliver efficient training and consulting on data literacy.”

Charles Nepote

Head of Infolab Campaign, Fing, Frankreich

The Data Design Guide

OUR MethodS

How to develop effective data visualizations? If you only have data and a visualization tool, you won’t get very far. We have a deep understanding of the entire process – from the technical level such as logistics, production or sales to the possibilities of software and data science to the design of visualization. In addition, we know the potential and limits of human perception and think and work visually.  

Use Case: Job Candidate Journey

A Figurative Process Analysis

The task: A personnel service provider wanted to improve the approach and interaction with its applicants. But even after all data sources had been integrated, the Business Intelligence Dashboard could not help. The solution: We developed a process-oriented visualization to analyze the applicant processes.

Finance Business Model Design

Controlling in New Business 

To work with the right measures for the development of the company and to have them quickly at hand are key criteria for the success of the company. Too often, the focus is only on technology and software in this step. However, if the data structure and quality is not right at the beginning, nothing valuable can come out of it at the end. We develop the process of business analytics for our customers and make profitability transparent.

Quickly communicate concepts & ideas

Sketchnote Workshop

Today, sketchnotes are one of the most important creative and communication techniques for everyday business. Those who use sketch notes have more fun working in a team and can above all

– communicate complex ideas more quickly,
– structure projects better,
– communicate content more effectively.

Designing Data Products


How do I design data visualizations that convey complex facts and are easy to read? This is about numeracy, data competence, design thinking, questioning best practices, critical thinking, artificial intelligence, cognitive biases and much more.

Our Network Partner

Law firm for Patent- and IT-Law, München

Data Science Agency, Berlin

Auditor and Tax Consultants, München

Data Science Agency, Vienna


Data Literacy Conference
France, Aix-en-Provence, Oktober 2018

Data Geeks Data Day
Munich, November 2017

DataViz Meetup
Munich, Mai 2018

TecTalk @ crossrelations
Duisburg, Juli 2018

Our Engagement

We support the IHK München initiative Pack ma’s digital in order to support the economy in Upper Bavaria with digitisation and to secure the future of the location.

Together with the Munich law firm LLP Law and Patent, we are the initiator and organizer of the Munich Technology Stammtisch for managing directors of medium-sized companies.

We are a member of the Munich IT network commendIT. More than 50 IT entrepreneurs have been working here regularly and continuously for digital business processes based on trust since 2009.

Evelyn Münster und Christoph Nieberding

Evelyn Münster

With a background in media art and software development, Evelyn Münster has been working as a data visualization designer for more than a decade. She is of the opinion that the abilities of people and organizations in the field of data competence are all too often a limiting factor for the added value of her work. In 2016, she initiated the first scientifically based Data Literacy Skill Test. She has been an international data visualization expert since 2014, helping technology clients develop complex data products, often based on machine learning, such as control and decision systems, tools and dashboards.

Christoph Nieberding

As a practitioner, Christoph Nieberding spent his management career in the technology and software industry until 2013, repeatedly questioning data quality, the limits of analysis tools and the existing possibilities of visual communication. He has extensive knowledge of business processes and various management functions in the areas of finance, sales, risk management and business development. His passion is to increase the value of visual, data-based communication, design complex data products and qualify people and communities in the field of data literacy and visual work.