„Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.“
Charles Eames

„How do you succeed in building up a business in such a way that it is attractive for customers and employees alike and yet financially stable?“

The answer to this question is anything but easy, but we have dedicated all our expertise in finance, data analytics and design to it. – Christoph Nieberding, Managing Partner von Designation.


Business Design is focused doing, testing and improving business processes and services. Business Design is based on Human Centered Design principles and the focus on entrepreneurial success.

DThe continuous development of models plays a decisive role here. In technology companies, it goes without saying that an important success factor is the ability to make structured, rapid adjustments to product and service development. Those who keep their ears open with customers have the chance to stay ahead of the competition. The necessary innovation for this does not fall from the sky, but is a structured and demanding process.

Definition: Business Design is the application of Design Thinking to the solution of entrepreneurial tasks and challenges and combines innovation and creativity in an interdisciplinary team with an analytical perspective. It enables agile and flexible growth, open and creative solution search and improved customer and employee satisfaction. Design Thinking and Analytics play a central role here. You can read more about this in our blog post.

Design Thinking is an innovative method that uses the methods and attitudes of designers to bring people’s needs into line with technical possibilities and what is economically feasible, thereby enabling customer value and business success.


With concept and creativity to focused development – the Business Design Guide.

How do you maintain the right overview with all participants and know at different levels what needs to come next? How do you increase added value for the customer in the right way? How do you avoid risks and reduce inefficiencies? How do you make it clear to everyone involved in the project what contribution is expected? How do you get rid of static thinking in an agile world? The Business Design Guide does all this.

Business design combines approaches of Design Thinking, Lean Startup and agile methods with the necessities of liquidity-oriented business management. Correctly worked out with your goals and project measures, the Business Design Guide conveys the necessary big picture in a way that is visible to everyone.

The Business Design Guide regularly helps teams to clarify the current status of their own projects and raises awareness of the relevant milestones and the tasks. At the same time, it becomes the central element in the implementation of business and financial planning.

The poster for the Business Design Guide in 70*100 cm format is available for purchase from us.
If you would like to know more about working with the Business Design Guide and the corresponding training offers, please write to us: office@designation.eu

The Business Case – an Instrument for Validation of Business Opportunities

It is not so easy to make economic decisions. The complexity, the need for information and the necessary knowledge for such questions increase rapidly. How do you start correctly, what do you need and when is exact, exact enough?

How does a designer look at business development?

  • Who exactly are the customers, what is their perception of the outside world and what are their obvious and hidden needs?
  • Why do they want certain services and how do they deal with them productively?
  • What exactly is the “product” for the customer, what can he do with it and what exactly cannot?
  • What is the goal of change? How can I achieve more with simple steps?
  • Where are the current bottlenecks for further development? What database do I have at my disposal?
  • What makes a good solution?
  • How do I structure my activities and effectively build on existing good solutions?
  • How do I deal with conflicting requirements and conflicting situations?
  • How do I create the basis to implement ideas with existing limitations?
  • How do I measure the success of my idea?

Use Case for Business Design: Visualization of Processes

Use Case Customer Journey

A great deal of entrepreneurial knowledge and resources are invested in the company’s processes. Their efficiency is the yardstick for success. This makes it all the more important to have transparency about processes and their parameters at all times.

We visualize business processes and provide general support for the following tasks:

  • Integration of data bases
  • Transformation of data
  • Development of task-specific visualizations
  • Performing process analysis and improvement

Designing with Data: Building Business based on Data

In every phase of a company there are new requirements for data tools and the own abilities to work with data.

Data is like water: you need the right techniques and means to move around quickly. The ability to properly use mathematical and analytical control skills has always been an essential (survival) factor.
We visualize business and support you in the following tasks:

  • Training of data literacy skills
  • Use of data science applications for example robotic process automation
  • Building of controlling systems, cost accounting, planning and forecasting systems
  • Visualization of processes (process mining)
  • Visualization of business analytics data

Use Case for Business Design: Lean Analytics Modelling

Reporting of a Saas Business Model

Every business model is different. And every business model needs its own analysis and reporting framework. We develop concepts for controlling and accounting and assist in the implementation and development of analytics competencies for companies:

  • Definition and implementation of organizational principles
  • Definition of key performance indicators and reports
  • Development of planning processes and systems (Business Intelligence)
  • Visual Analytics Training

Our Business Design Workshop Offer:

Business Design – 


Introduction to the basics, methods and objectives:

    • Design rules for business
    • The Business Design Guide
    • The Process Rollout
    • The Significance of Data
    • The Relevance of Mental Models
    • Agile Proceeding in Sprints
    • The Business Case Guide for Validation of Business Opportunities

The event is aimed at decision-makers and those responsible for new business projects.

Duration: 1 day

Location: Munich or according to agreement

Pricing on request.

Design Thinking – Training

Introduction into Design Thinking Practices

    • Why you need it, what is the goal of Design Thinking?
    • Presentation and practical applications of the essential tools and methods of Design Thinking

The event is aimed at managers and employees who want to learn the basics of design thinking.

Duration: 1 day
Location: Munich or according to aggrement
Pricing: 950 € for each participants (w.o. VAT)

Designing with Data – 


How to visualize data?

    • Data visualization as a wicked problem
    • The data and their importance for decisions
    • The most important obstacles for successful visualizations
    • The Data Design Guide and its practical application

The event is aimed at product owners, data scientists, designers and business experts who are faced with the task of developing an effective visualization and user interface for a data product (B2B).

Duration: 2-4 days according to request

Location: Munich or according to agreement

Pricing on request.

„Future is made. How does yours look like?“

Christoph Nieberding, Managing Partner of Designation