GEtting Things Done with Innovation

Business Design – working efficiently with a human centered approach and analytics

Digitization makes it possible. Today, successfully managing a company means constantly aligning processes and one’s own organizations with the changing requirements of customers and receiving constant feedback on progress. The potential for innovative development and the ability to handle data are becoming success factors for organizations today. This requires creativity, a look at what can be achieved and quick access to innovation potentials for one’s own organization. On the other hand, it is important to work systematically with data and analyse developments. The question is: Do we have the right data and what do we derive from it? The development of business and business models must be understood as a design task with a view to the requirements of customers and stakeholders. We summarize this briefly and concisely with Business Design.

Business Development Step by Step

Business design is creative and focussed doing, testing and improving products, services and processes with a human-centered approach.

In technology companies, it goes without saying that an important success factor is the ability to make structured, rapid adjustments to product and service development. Those who keep their ears open with customers have the chance to stay ahead of the competition. The necessary innovation for this does not fall from the sky, but is a structured and demanding process

Definition: Business Design is the application of Design Thinking to the solution of entrepreneurial tasks and challenges and combines innovation and creativity in an interdisciplinary team with an analytical perspective. It enables agile and flexible growth, open and creative solution search and improved customer and employee satisfaction.

Design Thinking is an innovative method that uses the methods and attitudes of designers to bring people’s needs into line with technical possibilities and what is economically feasible, thereby enabling customer value and business success.

In a business context, designers typically ask the following questions about their field of activity:

  • How can different ideas be used more than once?
  • How do you deal with conflicting requirements and conflicting situations?
  • How do you turn boundaries and limitations into the basis for turning ideas into reality?
  • How much effort is needed to realize an idea? How do you prioritize your actions and effectively build on good ideas?
  • How do you effectively incorporate customer needs into your considerations?
    How do you measure the success of your idea?

Das big picture for Business Development

Business design is creative and focussed doing, testing and improving products, services and processes with a human-centered approach.

In technology companies, it goes without saying that an important success factor is the ability to make structured, rapid adjustments to product and service development. Those who keep their ears open with customers have the chance to stay ahead of the competition. The necessary innovation for this does not fall from the sky, but is a structured and demanding process

But how do you maintain the right overview with all participants and know at different levels what needs to come next? How do you increase added value for the customer in the right way? How do you avoid risks and reduce inefficiencies? How do you make it clear to everyone involved in the project what contribution is expected? How do you get rid of static thinking in an agile world? The Business Design Guide does all this.

Business design combines approaches of Design Thinking, Lean Startup and agile methods with the necessities of liquidity-oriented business management. Correctly worked out with your goals and project measures, the Business Design Guide conveys the necessary big picture in a way that is visible to everyone.

The Business Design Guide regularly helps teams to clarify the current status of their own projects and raises awareness of the relevant milestones and the tasks. At the same time, it becomes the central element in the implementation of business and financial planning.

The poster for the Business Design Guide in 70*100 cm format is available for purchase from us.

If you would like to know more about working with the Business Design Guide and the corresponding training offers, please write to us: office@designation.eu

Designing with Data: DAta Based Business Design

In every phase of an enterprise there are new requirements for data tools and the employee skills to work with data.

Data is like water: you need the right techniques and means to move around quickly. The ability to properly use mathematical and analytical control skills has always been an essential (survival) factor.

We visualize business and support you in the following tasks:

  • Training of data literacy skills
  • Use of data science applications for example robotic process automation
  • Building of controlling systems, cost accounting, planning and forecasting systems
  • visualization of processes (process mining)
  • Visualization of business analytics data

Process visualization 

Use Case Customer Journey

A great deal of entrepreneurial knowledge and resources are invested in the company’s processes. Their efficiency is the yardstick for success. This makes it all the more important to have transparency about processes and their parameters at all times.

We visualize business processes and provide general support for the following tasks:

  • Integration of data bases
  • Transformation of data
  • Development of task specific visualization 
  • Execution of process analysis and improvement

Lean Analytics

Use Case Saas Business Model

Every business model is different. And every business model needs its own analysis and reporting framework.

We develop concepts for controlling and accounting and assist in the implementation and development of analytics competencies for companies:

  • Definition and implementation of organizational principles
  • Definition of key performance indicators  and reports
  • Development of planning processes and systems (Business Intelligence)
  • Visual Analytics Training

Are you interested in business design and would like to learn more about our data driven approaches to business?

Call us at 00 49 89 60 66 64 60 or send us an email at office@designation.eu

Christoph Nieberding