Scenario BuildingΒ with BusinessΒ Relevance
Scenario comparison β market expansion
System Zoo Β· logistic growth model Β· 60-month horizon
A
Base scenario
Current market, existing segment
Customers M60
β
MRR M60
β
Peak new/mo
β
Cum. revenue
β
Parameters β A
10,000
50
0.10
2.0%
$99
B
Expansion scenario
New segment / larger addressable market
Customers M60
β
MRR M60
β
Peak new/mo
β
Cum. revenue
β
Parameters β B
25,000
50
0.10
2.0%
$89
The points you should be clear about are, who is your audience and what is the ONE thing the audience should walk away knowing? The table following gives you some ideas about possible alternative questions and visual solutions.
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